Why A Drag & Drop Framework?

Simplicity Without Compromise

Before Platform, there were three choices when building a site: custom-coding, wysiwyg editors, and themes. These all have their problems:

• Coding – Technical in nature, and hard to maintain.
• Wysiwyg – Takes longer, and sites are built & designed primarily by the user; which sacrifices code quality and design.
• Themes – Often require custom code and knowledge of WordPress to customize.

Platform was engineered to solve these problems by combining the best aspects of all three. It is as plug-and-play as a theme, as easy to customize as a wysiwig interface, and extremely extendable so custom code can be added in seconds.